Surprise Rewards

I think rewards in games are most effective when they are either surprising/unexpected, or earned (challenging to acquire). I think the idea of trying to surprise players with unexpected rewards is one game designers would benefit from embracing. Though I imagine it's a tactic that would get more difficult the more common it is.

Amusing little game.

http://kld.mybrute.com

The game will generate a "brute" from a name. Apparently KLDR is a guy, but KLD is a girl.