Piracy

I've been reading a long thread in which people have arguing about the piracy of video games.
http://forums.sinsofasolarempire.com/?aid=302494

It's a long read, and I don't recommend it unless you're bored and have time to kill.

Now, the point of this post: Someone asked, what should the game companies do to solve the piracy problem.

My answer: you don't.
I believe the best aim, is to not try to solve the piracy problem, but instead work to encourage good will. This means, getting the customer base/fan base to like you, and want to support you. It also means getting people to want to pay you because they like you, not because they have to pay. When a person feels forced into something, it can create ill will, encouraging them to look for ways to avoid whatever they feel is being forced on them (such as DRM, high prices, or annoying ads).

You want people who pay to feel good about paying, so thank them for it (if they've paid, it can be a nice reminder that you appreciate it. If they haven't, it's a reminder that you'd like them to). You want people who don't pay, to want to for emotional reasons. (If they are actively deprived something, including unnecessary extras like patches, they may feel like you are trying to force payment.) Assume the people who don't pay, can't pay. Sometimes it's for monetary reasons, sometimes the reasons are entirely in their head. Just assuming that everyone who can afford the expense will pay, helps create that belief in others, encouraging people to actually follow it.

Ultimately, the secret to winning the Piracy war is entirely psychological.