Cracked...

http://www.cracked.com/blog/4-awful-ways-internet-tainting-everything-else_p2/

Zack Ryder. He was a nobody who had hung around the WWE for five years being completely unspectacular in every way. Until he found YouTube. Donning a bright orange and purple headband, he spiked his hair, sprayed on a fake tan, and adopted the personality of a Jersey Shore-style "bro." He then posted videos of himself, declaring that he was the WWE "Internet Champion" (complete with a toy championship belt covered in kids' stickers). Little by little, "Zack Ryder" signs started to pop up in the WWE crowds. He became a meme, to the point that his T-shirts started selling out without him ever appearing on the show.

That is an example of successfully using the internet.